

Trip to London...
Today was extremely exciting because we were given the day in London to gather some primary research for our fragrance project. Since my...


Universal Works
In one of Simons lectures, we got taught about the Nottingham based brand, "Universal works", that he really loved. I was particularly...


Sixty Nine, US
Sixty Nine US is a genderless, non demographic clothing brand, manufactured in LA. This is seen as clothing designed for the present but...


River Island | Kids Campaign
I AM IN LOVEEEE, with this new campaign. Ive been meaning to write about it since it was first released. I love that our generation and...


Dolce and Gabbana, 3 L'Impératrice
Going onto my next project at university, we will be focusing on fragrances- working on creating the branding and campaign for our own...

The Power of the Selfie
To begin our new project we have been asked to look at brand campaigns and what story these brands tell in order to market their...


Fashion Brands: Branding Style from Armani to Zara | Book Review
I was a bit more sceptical about reading this book in comparison to the others i was recommended. This caught my eye the most, and even...


The True Cost | Netflix Documentary/Film Review
I was recommended to watch 'The True Cost' by my university as a part of my two weeks 'reading week'. Of course i was more enthusiastic...


House of Z | Documentary review
House of Z was released on the Vogue website in April 2017. It documents the life of Zac Posen, showing the glitz and glamour of his...


Do Story: How to Tell Your Story So the World Listens | Book Review
After finally wrapping up our first summative brief for university, we have been given two weeks off as 'reading weeks', in order to...