Fashion Brands: Branding Style from Armani to Zara | Book Review

I was a bit more sceptical about reading this book in comparison to the others i was recommended. This caught my eye the most, and even though it was expensive, it stood out because of its bold, bright red front cover. I know you 'shouldn't judge a book by its cover', but the cover is what sells and encourages the reader to buy in to it.

The books content was extremely vast, it covers lots of topic areas such as modelling agencies, avant-garde designers, photographers, ad agencies, the history of department stores and even second hand clothes. This kept it engaging because there was a lot of topics which switched up your reading. I thought in some places it was actually quite difficult to read because it was wordy and written in a more journalistic style- it was much to inform the reader and present serious facts.

I thought this book all in all was very inspiring, even if your not majorly interested in fashion i think you can still pick up a lot of inspiration from this book. What i particularly liked was that it presented how fashion is in everyones lives whether it be high end Stella McCartney and Tom Ford or high street fashion such as Topshop, H&M, Zara etc... Everyone buys into fashion and it is becoming accessible to all.

The only negative i got from this book was that it did get a bit tough to read when it spoke more seriously and in depth. It was a bit lengthy in this sense and the fact it analysed every aspect in great detail- but then and again this is one of the reasons someone may give it a 5* rating.

Overall, i would rate this book at an equal level to my previous book review, which is generous considering i'm not a huge reader. This book is very pricy but worth the read.

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