

Bubble Up Theory
After exploring the brand Threadless and noticing that they adopt the 'bubble up' effect, I wanted to explore the theory in more detail...


Experimental Perfume Club | Creating our own fragrance
In todays seminar we were guided by the Experimental Perfume Club, to create our own fragrance. I was extremely excited to get hands on...


Trip to London...
Today was extremely exciting because we were given the day in London to gather some primary research for our fragrance project. Since my...


Universal Works
In one of Simons lectures, we got taught about the Nottingham based brand, "Universal works", that he really loved. I was particularly...


Sixty Nine, US
Sixty Nine US is a genderless, non demographic clothing brand, manufactured in LA. This is seen as clothing designed for the present but...


Fashion Brands: Branding Style from Armani to Zara | Book Review
I was a bit more sceptical about reading this book in comparison to the others i was recommended. This caught my eye the most, and even...


Do Story: How to Tell Your Story So the World Listens | Book Review
After finally wrapping up our first summative brief for university, we have been given two weeks off as 'reading weeks', in order to...


Veiled Dress- Herb Ritts | Analysis
The image presents the silhouette of a female body located in a desert scenery, close to the picture plane. The woman is displayed in the...


Anthropologie VS MUJI
In today’s seminar we explored two contrasting brands and their visual identity. We focused on the brands concepts, communications and...


Images of 'Black'
Looking back onto the images that I took for my project on the colour black, I wanted to clarify the meaning behind the pictures and why...